About Us

Meet Will, the man behind Lure-cifer

Fishing has always been more than a hobby for me, it’s a passion.

For as long as I can remember, I’ve been chasing not just the biggest fish, but the perfect lure. I’ve spent countless hours on the water, early mornings and late nights, believing that the right gear can make all the difference between a story you tell and the one that got away.

Starting my own lure business was something I talked about for years. I wanted to create lures that I would be proud to cast, lures that are designed to catch and built to last. I didn’t just want another fishing brand. I wanted something real, tested and trusted.

After a lot of dreaming, planning and testing, I finally made it happen and Lure-cifer was born.

Every lure I make is crafted with care, tested in real waters, and built to handle whatever the day throws at you. When you fish with Lure-cifer, you’re fishing with gear made by someone who understands the passion, the patience, and the thrill that keeps us coming back to the water.

This business is a team effort, too. My spouse Sarah has been behind me every step of the way, handling the website, social media, fulfillment, and keeping the whole operation moving forward.

 

We’re here for the die-hards, the ones who fish through the rain, stay after dark, and live for the one that hits like a freight train. Thanks for being part of it. We’re just getting started.

 

Thanks for stopping by,

Will